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Contextual Web trumps responsive design for mobile-first experiences: Forrester Research – Mobile Marketer

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June 9, 2016

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Contextual Web trumps responsive design for mobile-first experiences: Forrester Research
Responsive Web design, a darling of marketers, falls short on delivering artful mobile experiences, putting pressure on marketers to start thinking differently and deliver contextual browser-based experiences, according to a new report from Forrester Research.
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MLB drives innovation with at-game mobile VR experience
MLB.com and The Minnesota Twins are working together on an initiative to spark more downloads of the MLB Ballpark application and create a special experience for fans with virtual reality game clips and free cardboard viewers.
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OPI’s timely, contextual Instagram ads see results by targeting beauty fans
Nail polish brand OPI took to Instagram to showcase its products as part of the top nail art trends and achieved an 11-point ad recall increase, exposing the power social media platforms can exert for beauty brands.
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Red Wing Shoes’ mobile search takes flight with store location pages
Work boot manufacturer and retailer Red Wing Shoes has introduced store location pages to convert mobile searchers into customers via contextually relevant content.
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