Coca-Cola uncaps lid on loyalty program with stronger mobile focus
Coca-Cola is attempting to redefine loyalty programs with the rollout of its revamped My Coke Rewards platform, featuring a bigger focus on mobile and suggesting that consumers prefer to receive perks and engage with brands via bite-sized pieces of social media and personalized content.
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Facebook’s NYC beacon play could start marketing free-for-all
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
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Target hits bullseye on SnapChat with Imagine Dragons promotion
After joining SnapChat, Target is using its first interactions on the platform with social users to direct them towards a music campaign with Imagine Dragons through the hashtag #MoreMusic.
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Millennial moms spend more time online via mobile than desktop: report
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
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Citi ups mobile commitment to Zillow as its digital alliance expands
Citi is ramping up its mobile commitment to real estate marketplace Zillow’s digital platform, expanding its advertising presence on the Street Easy mobile application and proving that relevant cross-partnerships can find an ideal home on mobile.
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Oregon State University scores with social push on football signing day
Oregon State University incorporated real-time, interactive social media displays into a Web page on its football signing day to boost engagement and build brand identification via a platform employed in professional sports leagues.
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