Coca-Cola is 2014 Mobile Marketer of the Year
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
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Marketers take touchy route to engagement via haptic feedback
Marketers are poised to capitalize on the opportunities haptic technology has created with its ability to recreate the sense of touch, increasing the mobile consumer’s recall of an advertising experience.
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LG products to integrate with Line app for broad control
LG Electronics is integrating its HomeChat products with mobile messaging application Line to let customers communicate with and control its products, including appliances, air solutions and home entertainment devices, pointing to the increasing number of capabilities that the mobile channel enables.
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