Coca-Cola hoists brand image in new iAd campaign
Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.
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Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
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Washington Post exec: App discoverability is a big challenge
NEW ORLEANS – A Washington Post executive at the International CITA Wireless 2012 conference said that it is a constant challenge for marketers to keep their mobile applications exposed and in the forefront for their users.
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The Food Network continues mobile push via new app launch
The Food Network has rolled out an iPhone application that offers fans behind-the-scenes exclusive content from their favorite chefs.
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The Financial Times shuts off iOS apps: Will others follow?
The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.
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80pc of mobile finance users own a smartphone: study
In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.
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Mobile vital to feed consumer cravings: WWD exec – Luxury Daily
Luxury Daily today – Mobile vital to feed consumer cravings: WWD exec; How throwing out the playbook got Audi back in the game.
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3 pieces of advice for including mobile in integrated marketing plans
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
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