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Clorox exec says precision targeting, collapse of funnel are key trends – Mobile Marketer

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Clorox exec says precision targeting, collapse of funnel are key trends
NEW YORK – A Clorox executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 reported that the company is building first-party data and investing in ecommerce in 2016 to support how mobile is changing shopper marketing.
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Coca-Cola exec: Mastery of beacons, mpayments is crucial in 2016
NEW YORK – A Coca-Cola executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 claimed brands that continue perfecting mobile-first advertising, location usage, payments and beacons will be noteworthy this year, with Coca-Cola leveraging all to perfect the art of storytelling on digital.
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Be valuable to consumers with a comprehensive app strategy: Forrester
NEW YORK – A Forrester analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
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Google exec: Leverage omnichannel touch points to drive app awareness
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
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