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Coca-Cola exec: Make mobile the first screen to capitalize on opportunity – Mobile Marketer

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June 14, 2012

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Coca-Cola exec: Make mobile the first screen to capitalize on opportunity
NEW YORK – A Coca-Cola executive at the 2012 MMA Forum said that it is important for marketers to play with mobile as the first screen because of the significant opportunities it presents.
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GE exec: Microrelevancy is key to mobile marketing success
NEW YORK – A GE executive at the 2012 MMA Forum said that the future of marketing is about how brands can facilitate consumer experiences effectively in the digital age.
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People exec: Publishers need to adapt to consumer needs
NEW YORK – A People magazine executive at the 2012 MMA Forum said that as the mobile audience evolves, publishers and content providers must adapt to new consumer needs.
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Tribune Interactive exec: News junkies use up to seven different resources per day
NEW YORK – A Tribune Interactive executive at the 2012 MMA Forum said that according to a recent study the company did, some consumers are not only using a wide variety of news sources, but are also spending 25 minutes or more a day looking for news.
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MEC exec: Consumers are leading the way with mobile
NEW YORK – A MEC executive at the 2012 MMA Forum said that when it comes to mobile, consumers are miles ahead of where marketing programs are today.
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42pc of campaigns include app download as post-click experience: study
Running a mobile advertising campaign to generate application downloads continues to be a tactic for marketers looking to increase engagement, according to a new study from Millennial Media.
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Gucci tries digital QR codes for watch push – Luxury Daily
Luxury Daily today – Gucci tries digital QR codes for watch push; Brazil, Chile offer more luxury growth opportunities than US, Europe: study.
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4 tips for breathing new life into your mobile commerce app
With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.
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