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Coca-Cola connects with moms on mobile via fitness-tracking push – Mobile Marketer

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April 23, 2015

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Coca-Cola connects with moms on mobile via fitness-tracking push
Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging Southern United States families to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.
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Mobile ad revenue surge is Facebook’s data-sharing reward
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
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Mobile ad revenue skyrockets with a 76 percent increase: IAB
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach consumers where they spend most of their time, according to the Internet Advertising Revenue Report from the Interactive Advertising Bureau.
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Hilton unfurls Periscope for live stream concert featuring Nick Jonas
Hilton Worldwide is promoting the Hilton@PLAY concert series, an extension of the Hilton HHonors loyalty platform, by enabling fans to virtually attend a Nick Jonas concert via Periscope, proving the live-streaming mobile application’s potency with hotel marketers.
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