Real-time strategies essential element of retail rehaul: report
Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.
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Zegna highlights eco-leader style in latest campaign
Italian menswear label Ermenegildo Zegna is joining a growing movement of designers opting for environmentally friendly garments as consumer pressure for these options—and the benefits of offering them—mount.
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Estée Lauder appeals to millennials with latest fragrance effort
Beauty marketer Estée Lauder is continuing its efforts to appeal to millennial consumers with a new fragrance campaign featuring model Kendall Jenner.
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66pc of consumers frustrated before talking to customer service agent: report
When consumers encounter a problem with a product or have a bad experience, they generally try to troubleshoot it on their own, making call centers a last resort, according to a new report by Mattersight.
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Rolls-Royce brings elemental video installation to Art Basel
Rolls-Royce Motor Cars is expanding its Art Programme at Art Basel June 16-17 with new work by artist Isaac Julien.
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Chloé vets handbag design with consumer persona in mobile ad
French fashion label Chloé is helping readers of W magazine’s Web site become better acquainted with its latest handbag, the Drew, through a pop-up mobile advertisement.
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