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Chloé vets handbag design with consumer persona in mobile ad – Luxury Daily

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June 12, 2015

Chloé's Drew

Chloé’s Drew

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Chloé vets handbag design with consumer persona in mobile ad
French fashion label Chloé is helping readers of W magazine’s Web site become better acquainted with its latest handbag, the Drew, through a pop-up mobile advertisement.
Click here to read the entire article on Luxury Daily

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