Fendi prepares drones to film fashion show live-stream
Italian fashion house Fendi is giving consumers a different view of its runway show live-stream on Feb. 20 through high-definition cameras attached to drones.
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Ralph Lauren centralizes luxury business with new hire
U.S. apparel brand Ralph Lauren has created a new position, president of Ralph Lauren Luxury Collections, to oversee the global expansion of its luxury business.
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Neiman Marcus surveys fan submissions for beauty campaign models
Department store chain Neiman Marcus is accepting submissions for its fall 2014 beauty campaign Feb. 10 through March 31 to find women who represent the retailer’s everyday consumer.
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Matching the boutique feel with customized experiences
Luxury hotel brands are contending with the rise of boutique properties through a number of means, including trip customization programs such as Peninsula Hotel’s Academy.
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Moschino allows consumers to shop the runway during live-stream
Italian fashion label Moschino is giving consumers the opportunity to shop a capsule collection during its fall/winter 2014 runway show during Milan Fashion Week.
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Dior brings back Natalie Portman for Miss Dior fragrance line expansion
French label Christian Dior is expanding upon its iconic Miss Dior fragrance by adding Blooming Bouquet to the scent’s lineage to welcome spring and jolt interest in the range.
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Maserati continues to frame brand as more accessible in 2014
Italian automaker Maserati is continuing centenary efforts to broaden its consumer base with a seven-page spread featuring supermodel Heidi Klum in the Sports Illustrated Swimsuit 50th Anniversary Issue.
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Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut
French fashion house Chloé aimed to spark interest in its fragrance offerings with a banner advertised on the mobile-optimized version of New York magazine’s fashion blog The Cut.
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BMW reshapes familiar narrative for X5 commercial
German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.
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David Yurman, Versace, Lamborghini and London Fashion Week – News briefs
Today in luxury marketing – Glen Senk exits David Yurman; Versace says complies with EU regulations on textile chemicals; Lamborghini chief looks to expand; London Fashion Week: The new luxury comes with a fresh twist.
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Mobile commerce becomes key player in omnichannel strategy
The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.
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