Chi-Chi’s concocts spicy blend of mobile video, music on Pandora
Hormel Foods’ Chi-Chi’s salsa and snacks brand blends American and Mexican cultures as well as mobile video and streaming music in a comprehensive campaign on Pandora that adds spice to the usual humdrum branded station.
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Axe discovers music rewards on mobile attract right target audience
Unilever’s Axe is leveraging an in-store partnership with Walmart designed to attract the brand’s young male audience with relevant music downloads on mobile as a reward for purchasing products.
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Sito’s Hipcricket acquisition price reflects SMS-space pressures
SMS marketing pioneer Hipcricket’s acquisition by Sito Mobile for a mere fraction of the price of its purchase by Augme four years ago points to both the unpredictable speed of shifts in the ad technology field and a challenging environment for companies in the SMS space.
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Baseball Hall of Fame encourage summer pilgrimage through beacons
The National Baseball Hall of Fame and Museum takes fans on a journey through baseball’s history via a new mobile application that leverages beacon technology to engage with fans on location and keep the history alive as they travel around the country.
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BabyCenter caters to moms via bite-sized ideas on mobile
Pregnancy and parenting digital resource BabyCenter is rolling out a new application designed to provide mothers with bite-sized ideas on child-rearing, expert advice and peer guidance as their children move beyond the infancy years.
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Ford, AutoZone drive engagement via summer sweepstakes on mobile social
Ford and AutoZone are tapping mobile and social to drive engagement in a Summer Road Trip sweepstakes that offers AutoZone gift cards, trips to Ford’s Ecoboost 400 car race and a grand prize of a Ford F-150 truck and $12,500 cash.
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