Oklahoma nonprofits, including Tulsa Zoo, Tulsa Ballet and Sand Springs Education Foundation, are integrating the application to boost fundraising. The application is available on any Web-enabled smartphone.

“We introduced the mobileDonor platform and designed it primarily for local-based nonprofits that are not necessarily charitable nonprofits,” said Robert A. Jones, founder and president of CharityCall, Lake Forest, CA.

“It mimics the standard CharityCall mobile platform, but is designed for community-based charities throughout the country,” he said. “MobileDonor allows a local-based nonprofit to reach out by publicizing a mobile URL such as HelpTulsaZoo.mobi.

“Smartphone users are able to access the branded app specifically from that organization, donate and get news and updates.”

CharityCall provides mobile application services to help nonprofit organizations attract and engage donors via their mobile phones.

Here is a screen grab Tulsa Zoo’s mobile site:

Mobile donation
The application lets donors give on their own terms with donations of $25, $50, $75 or more and is compatible with all wireless carriers in the United States.

According to the company, unlike SMS text donations that limit the size of gifts, the application allows giving in any denomination and is managed via PayPal or a user’s credit/debit card account.

The organizations are responsible for getting the word out about donations and are encouraged to have a presence on social networks such as Facebook and Twitter.

The application lets charities reach out to donors, while also sending up-to-the-minute news and updates that automatically stream to the smartphone application anywhere they are.

Nonprofits are aiming at consumers who spend the majority of their days using email, text and social media applications on their smartphones.

In November, CharityCall launched a smartphone mobile giving technology to accelerate charitable giving for the millions of Americans using Web-enabled smartphones.

“Nonprofits typically are not offered standard tools for mobile,” Mr. Jones said. “Text-to-give is very expensive.

“In reality, the general public is carrying their computer in their hands and it’s just an extension of using the Internet,” he said.