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Chanel plays with jazz band for Blues Rhythm collection effort – Luxury Daily

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September 29, 2015

Blue Rhythm de Chanel

Blue Rhythm de Chanel

Chanel plays with jazz band for Blues Rhythm collection effort
French fashion house Chanel is encouraging consumers to sing the blues through a Tumblr campaign promoting its latest blue-hued cosmetic collection.
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Ecommerce growth does not need to mean slowed in-store conversions: report
Online fashion retail is poised for rapid growth, but that does not mean that in-store retail will falter or become less important, according to a new report by Fashionbi.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
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Estée Lauder pokes fun at mobile phone addiction in Kendall Jenner-fronted film
Beauty marketer Estée Lauder is showcasing the lasting effects of its new Double Wear Makeup To Go Liquid Compact with a campaign that paints the product as the life of the party.
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Peninsula Beverly Hills grants guests exclusive healthcare options
The Peninsula Hotels is going the extra mile to keeps its guests comfortable and relaxed.
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H.Stern captures jewelry’s emotional trigger for 70th anniversary
Brazilian jeweler and silversmith H.Stern is defining a single moment, a feeling, a special occasion through a newfound motto developed for its 70th anniversary.
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Heyday for hashtags has passed for marketers
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
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Dolce & Gabbana, Audi, Tag Heuer and Four Seasons – Live news
Luxury Daily’s live news updates from Sept. 28 – Dolce & Gabbana captures runway from different angle with model selfies; 2.1M Audi vehicles impacted in Volkswagen emissions scandal; Tag Heuer enters Chinese ecommerce on JD.com; Four Seasons lets guests own a golf course for a day.
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Armani, luxury perfume, Yoox and fashionable pastry – News briefs
Today in luxury marketing – Giorgio Armani to stay independent while designer is still alive; Luxury perfume makers turn to Wal-Mart, Target; Net-A-Porter and Yoox merger nears completion as deed is signed; In Milan, the pastry wars.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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