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Chanel builds collection awareness through Vogue mobile effort – Luxury Daily

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July 6, 2015

Image from Chanel's Métiers d'Art campaign

Image from Chanel’s Métiers d’Art campaign

Tiffany brings Fifth Avenue to London with Selfridges installation
U.S. jeweler Tiffany & Co. is celebrating the launch of its new boutique at Britain’s Selfridges with an immersive installation that transports visitors to its New York neighborhood.
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Dolce & Gabbana explores fragrance notes in video collection
Italian fashion label Dolce & Gabbana is giving consumers an in-depth look into its fragrances with a new digital campaign for the Velvet Collection.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Diageo focuses on distillery portfolio for bespoke whisky experience
Spirits distributor Diageo is emphasizing the distilling process of its Royal Lochnagar Scotch whisky through a yearlong educational program.
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Mandarin Oriental Miami draws on brand legacy for 15th anniversary
Mandarin Oriental, Miami is elevating its 15th anniversary with a series of packages and a social media contest.
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Chorz proves education and training necessary in any field
Domestic staffing plays a significant role in many affluent households, but as with any other job, it can be difficult to master without proper training.
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Chanel builds collection awareness through Vogue mobile effort
French couture house Chanel is generating awareness for its Métiers d’Art collection with a video-enhanced advertisement on Condé Nast-owned Vogue’s mobile site.
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Jaguar Land Rover expands volume capacity via partnership
Britain’s Jaguar Land Rover is expanding its manufacturing potential through a new partnership with automotive operating company Magna Steyr.
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Top 5 brand moments from last week
Creative talent shuffled around and content still reigned supreme.
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Loewe, Purdey, The Plaza and Net-A-Porter – Live news
Luxury Daily’s live news from July 2 – Loewe aligns aesthetic with Selfridges’ “Strength” in pop-up shop; Purdey updates London workshop to ensure gunsmith quality; The Plaza targets young guests with “flat” Eloise contest; Net-A-Porter adds 24/7 concierge to Hamptons delivery program.
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Moschino, menswear shows, Ferretti and German automakers – News briefs
Today in luxury marketing – Alessandro Varisco steps down as Moschino CEO; Why are female models appearing in menswear shows?; Slowboat to China: No quick fix for luxury yacht firm Ferretti; German luxury car brands dominate and look to extend their lead.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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How beacon technology enhances the restaurant customer experience
Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry, as we know it.
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