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Chanel allows for viewer participation, interpretation in cologne campaign – Luxury Daily

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June 7, 2016

Berluti Father’s Day Facebook image

Berluti Father’s Day Facebook image

Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.
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Rise in luxury sector interest has made way for sharing economy comfort: report
According to lifestyle magazine Robb Report, luxury spending is on the rise, with 55 percent of affluent consumers having more of an interest in the industry than they did a few years ago.
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Gucci flexes filmmaking muscle with Greek mythology update
Italian fashion label Gucci is taking a cinematic approach to sponsored content through a collaboration with Condé Nast.
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Chanel allows for viewer participation, interpretation in cologne campaign
French atelier Chanel is encouraging adventurous and active males to dive, glide and slide in a push for its Allure Homme Sport fragrances.
Click here to read the entire article on Luxury Daily

Norway to ban petrol vehicles by 2025, signaling impending EV dominance
Norway has announced that it plans to ban petroleum-fueled automobiles within a decade.
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Ritz recalls heritage to vaunt belated reopening
The Ritz Paris Hotel is creating buzz for its re-opening on social media with a short film.
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Sephora uncaps new mobile revenue stream via shoppable Snapchats
LVMH’s Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
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Kering, Lancôme, Versace and Vertu – Live news
Luxury Daily’s live news from June 6 – Kering combats domestic violence with employee training program; Lancôme distances itself from controversial pop star following backlash; Versace transitions runway to reality in Bruce Weber-lensed campaign; Vertu appeals to Middle Eastern clientele with bespoke Ramadan collection.
Click here to read the entire article on Luxury Daily

Burberry, fashion shows, Ralph Lauren and Singapore – News briefs
Today in luxury marketing – Burberry CEO Bailey gets 75pc pay cut amid struggle for growth; Are mixed gender shows the end of men’s fashion weeks?; Ralph Lauren expected to make job cuts; Shoppers’ paradise lost? Singapore’s malls suffer as locals, tourists curb spending.
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Graphene set to change mobility and much more
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.
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