Chanel challenges short consumer attention span with brand film
Chanel’s bold move to create an 18-minute brand film for its 100th anniversary signals that the French label is not only an innovator in fashion, but is also looking to break the rules with its digital marketing.
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Cartier bolsters bridal marketing with solo app sponsorship
Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.
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Christie’s meets demand of Asian tycoons with vineyard acquisition service
Auction house Christie’s is joining its fine wine and real estate segments with a new service to aid high-net-worth consumers who are interested in purchasing vineyards.
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Use mobile to lure customers to stores, keep them there: Google
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
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73pc of users want to interact with loyalty programs via their mobile devices
Mobile offers an important and growing channel for loyalty marketers, with 73 percent of smartphone users interested in interacting with loyalty programs through their mobile device, according to a new report from Maritz Loyalty Marketing.
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Hermès, Ferragamo, Cucinelli and Jaguar – News briefs
Today in luxury marketing – Hermès exhibition comes to London; Ferragamo, Brasil Fashion part ways; Cucinelli forecasts double-digit growth in 2013; Jaguar to expand R-S GT range.
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Can luxury staff redesign customers’ digital experiences?
Recent articles have profiled how selective luxury hotels are actively involving staff in redesigning the patron experience. The assumption is that employees know what customers request and can anticipate their needs, creating an improved customer experience.
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