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Car rental brand Avis UK gives holiday travelers perks for Foursquare check-ins

December 6, 2010

Checking in

Checking in

Rental car company Avis UK is offering rewards to customers in exchange for their virtual check-ins on Facebook Places, Foursquare and Twitter.

The perks are made possible through Topguest, which partners with brands to give their customers rewards all packed together neatly in a mobile application. Other brands participating besides Avis include InterContinental Hotel Group, Priority Club, Hilton HHonors, and Doubletree Hotels, Red Carnation, Radisson Edwardian and Mandarin Oriental Hotels.

“Checking in with mobile devices is a growing behavior,” Geoff Lewis CEO of Topguest, New York. “In order for it to really become mainstream, there needs to be an incentive beyond points and badges.

“We believe that travelers should get extra perks from the hotels, airlines, restaurants and bars they visit simply for checking in and sharing their location with friends, regardless of whether they use Facebook, Foursquare, Gowalla or Twitter to do so,” he said.

Founded only five months ago, Topguest now gives British travelers bonus points from real programs – plus special perks – at nearly 10,000 hotel, airport, car hire, and restaurant venues around the world.

Avis perks
Topguest’s newest perk is 10 percent off car rental at Avis UK.

Additionally, consumers get access to bonus points from Virgin America when they check-in at an airport.

Wingate by Windham offers bonus points for check-ins. Doubletree hotels offers free exclusive gifts.

“Mobile is radically disrupting the way we travel,” Mr. Lewis said. “You use your phone as your map, city guide, and 24/7 communication device in your pocket when you’re on a trip. It makes total sense for Topguest to be a mobile-focused travel rewards service.”

Becoming a member
To become a member of Topguest, consumers can download the new iPhone or Android application, open it, and click the “Connect” button.

The Topguest application notifies users in real time whenever they receive a reward.

The application provides an easy way for consumers to manage, track and redeem rewards on a mobile device.

“The idea is to offer our members exclusive perks for something they are already doing, checking in with Foursquare, Facebook Places, or other major services,” Mr. Lewis said. “The applications provide an easy way to keep track of your rewards, find participating Top Spots near you through our interactive map and more.”

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Giselle Tsirulnik is senior editor at Mobile Commerce Daily and Mobile Marketer. Reach her at

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