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Top 10 social media luxury marketers of Q1
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
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Can QR codes work for luxury brands?
Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers. Whether they are up to snuff is the question.
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Bloomingdale’s solicits in-store traffic with spring catalog
Bloomingdale’s flaunts fragrance and beauty finds from luxury brands such as Chanel, Chloe, Armani, Nars, La Mer, Dior and Marc Jacobs with its Beauty Benefits spring catalog to increase in-store traffic.
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St. Regis keeps traditions with VIP polo program
St. Regis is targeting its most loyal St. Regis Aficionados through polo programming meant to drive traffic to exclusive properties worldwide.
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Belvedere Vodka mobile-social effort results in 144M unique impressions
Moet Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure, Pink Grapefruit and U80 beverages in major cities nationwide.
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Burberry, LVMH and luxury stocks – News briefs
Today in luxury marketing – Burberry chief Angela Ahrendts wants to sell the British attitude across the world; LVMH sales beat forecasts; Luxury stocks sparkle.
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Why digital out of home, mobile and social should be BFFs
This year will see a set of very different digital screen mediums all but collide – and that is a good thing.
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