Can Facebook crack the code on a successful mobile news project? – Mobile Marketer
Can Facebook crack the code on a successful mobile news project?
With Google Reader set to bow out next week, Facebook is the latest company to try its hand at driving mobile engagement by offering users valued news content on the go.
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T.G.I. Fridays fuels summer campaign with continued mobile advertising investment
T.G.I. Fridays is delving further in mobile advertising with a new effort that highlights a summer campaign to find the next big musical star.
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MSN ramps up mobile video strategy to meet user demand
MSN is ramping up its mobile video strategy across a variety of subject areas to meet growing demand from smartphone and tablets users for news content.
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Acura takes multichannel route for new video campaign
Honda-owned Acura is flaunting its new 2014 MDX SUV with a multichannel campaign that uses media placements on mobile, tablet and desktop devices to show off three new videos.
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