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Saks provides global fashion inspiration with illustrated series
Department store chain Saks Fifth Avenue is sharing its perspectives on the global fashion weeks through a month-long social media campaign centered on stop-motion videos.
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Brands push bespoke Valentine’s Day gifts to help consumers get personal
Recognizing that Valentine’s Day gifting is an emotional affair, a number of luxury brands have sought to provide personalized touches to help consumers express their affection.
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Floris London takes DIY strategy for hand-blended fragrance debut
British perfumer Floris London is taking a hands-on approach for the unveiling of its latest handmade eau de parfum with an in-store workshop.
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Sentient Jet organizes charity benefit for autism in Aspen
Private aviator Sentient Jet will be sponsoring the fourth annual Light It Up Blue evening in Aspen, CO to support children and families with autism.
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Frette incentivizes catalog perusal with social contest
Italian linen brand Frette is increasing attention for its spring catalog through social media integration.
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Burberry pushes travel companion through Departures mobile ad
British apparel brand Burberry is showing the versatility of its handbags through a banner advertisement on travel publication Departures’ Web site.
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Mercedes-Benz supports charity with speedboat collaboration
German automaker Mercedes-Benz is releasing a new high-performance racing boat at the Miami International Boat Show.
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Céline, Versace point to mature readers of Vanity Fair’s February edition
Céline, Estée Lauder and Versace were among the advertisers targeting an older reader sect in the February issue of Conde Nast-owned Vanity Fair.
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Harrods, Prada, Rolls-Royce and Four Seasons – Live news
Luxury Daily’s live news from Feb. 12 – Harrods looks to foodies with new window display; Prada presents Iconoclasts for fashion weeks; Rolls-Royce celebrates Art Basel Hong Kong with showroom exhibit; Four Seasons Tokyo offers wedding planning advice via Pinterest.
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Hermès, China, yachts and Hearst – News briefs
Today in luxury marketing – Hermès expects sales growth to slow in 2015; China’s changing tastes mean mixed fortunes for luxury brands; Behold the world’s first luxury yacht for women; Hearst CEO boasts of profit gains.
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Luxury Daily will not publish Feb. 16 in honor of Presidents’ Day
Luxury Daily will not be publishing on Monday, Feb. 16 in honor of Presidents’ Day. Please enjoy the holiday.
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4 marketing requirements to make 2015 even more profitable
Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.
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