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Burberry fortifies immediacy, personalization of see-now, buy-now via social aids – Luxury Daily

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September 19, 2016

burberry-sept-collection16-465-2Burberry fortifies immediacy, personalization of see-now, buy-now via social aids
British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.
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Prada traverses the fluid identities of La Femme et L’Homme in campaign film
Italian fashion house Prada has bottled its iconoclastic attitude for a binary fragrance for men and women.
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Panerai makes waves with London Design Festival installation
Richemont’s Officine Panerai is rethinking the clock by sponsoring a large-scale installation at London’s Victoria and Albert Museum.
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Superyacht new order sales grow 7.5pc since 2003: Altagamma
Superyachts have seen a value of 8.7 billion euro, or $9.7 billion at current exchange, in 2016, amounting to 295 yachts and Italy being labeled as the largest manufacturer worldwide, according to Fondazione Altagamma.
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Perrier-Jouët’s innovative pop-up brings life to nature
Champagne brand Perrier-Jouët is bringing attendees of London Fashion Week and The London Design Festival into a real-life fantasy world with a bio-responsive garden.
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Porsche, Delta make private-to-commercial transfers lavish with transportation escorts
German automaker Porsche is working with Delta Private Jets to help make private-to-commerce connection flights more upscale through a transportation initiative.
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Top 5 brand moments from last week
Challenging conceptions has taken hold of luxury brand marketing.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Nordstrom, Tod’s, BMW and Christian Louboutin – Live news
Luxury Daily’s live news from Sept. 16 – Nordstrom expands Canadian presence with Toronto opening; Tod’s goes under the needle to fete remodeled London store; BMW integrates voice control through Alexa connectivity; Christian Louboutin pays homage to Paris in Le Bon Marché pop-up.
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Luxury market, Dolce & Gabbana, London Fashion Week and custom kitchens – News briefs
Today in luxury marketing – Luxury makers’ dubious dividends make them target for shorts; Dolce & Gabbana’s local retail revolution; With Brexit in spotlight, London picks up fashion show baton; Sleek Italian kitchens cross the pond.
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Why AdBlock Plus’ new ad network is good for readers
Advertisements that are deemed “acceptable ads” will be rendered on an AdBlock Plus user’s screen in the place of whatever ad was blocked originally.
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