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Burberry drives traffic to revamped SoHo store with The Cut placement – Luxury Daily

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August 20, 2015

Interior of Burberry’s SoHo store

Interior of Burberry’s SoHo store

Barneys urges designers to think local with Made in New York initiative
Department store chain Barneys New York is supporting the fashion industry in its hometown through an initiative that promotes local manufacturing.
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Saks appeals to fashionable foodies with ongoing social campaign
Retailer Saks Fifth Avenue is bringing the culinary expertise of its in-store chefs to its consumers’ homes with a new online series.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Burberry drives traffic to revamped SoHo store with The Cut placement
British fashion label Burberry is raising awareness for its newly reopened boutique in Lower Manhattan with a mobile effort on New York magazine’s The Cut.
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Norell New York reinterprets scent for today’s stylish sect
Norell New York, the first American designer fragrance, has been remastered for a new generation of fashion-forward consumers.
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Peninsula goes pink in the fight against breast cancer
The Peninsula Hotels is looking to raise awareness about breast cancer through a new initiative that will remind its consumers to think pink.
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Lexus slows things down for summer sales event
Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.
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55pc of millennials find messaging app notifications most useful: report
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
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Breitling, super yachts, Aston Martin and Etihad Airways – Live news
Luxury Daily’s live news from Aug. 19 – Breitling soars over North American in social media gallery; Miami furthers city as affluent haven with super yacht marina; Aston Martin quickly enters Indonesia after luxury tax removal; Etihad Airways offers concierge service at 35,000 feet.
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Chanel, Thailand, Twitter and Bloomingdale’s – News briefs
Today in luxury marketing – How poverty shaped Coco Chanel; Thailand’s enormous luxury shopping sector has a lot to lose from the Bangkok bombing; One writer mourns the death of fashion Twitter; Bloomingdale’s shopper walks away with free diamonds after glitch.
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Content’s specialized role in mobile and digital marketing
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
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