Subconscious, environmental factors have radical impact on buying behavior
NEW YORK – A number of factors not often thought about can have profound effects on consumer behavior, according to a New York University marketing professor who spoke at L2’s “Sold: Why Consumers Buy What They Buy” clinic on Nov. 3.
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Net-A-Porter, Mr Porter sway holiday shoppers in dual campaign
Online retailers Net-A-Porter and Mr Porter are working together on an advertising campaign for the first time.
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Psychology studies offer tips for marketing executives
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2’s “Sold: Why Consumers Buy What They Buy” clinic on Nov. 3.
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Moschino fights copyright lawsuit citing First Amendment protection
Italian apparel and accessories label Moschino and its fashion designer Jeremy Scott are being sued by street artist Rime over intellectual property violations.
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Burberry dances into the holidays using social film unveiling
British fashion house Burberry has recruited an iconic, all-British cast of talent to celebrate the 2015 holiday season.
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Checking product inventory goes mobile this holiday season: report
A new survey reveals the sophistication of mobile shoppers, who are not simply planning to research products via their devices during the upcoming holiday season, but also to engage in an array of activities, from creating shopping lists to checking product inventory.
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Porsche, Town & Country, El Palacio de Hierro and American Express – Live news
Luxury Daily’s live news from Nov. 3 – VW emissions scandal now extends to Porsche; Town & Country ushers in new era as 170th anniversary approaches; El Palacio de Hierro strengthens Mexico City standing, revamps flagship; American Express, Airbnb collaborate to simplify bookings.
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Hugo Boss, Cartier, brand growth and counterfeits – News briefs
Today in luxury marketing – Hugo Boss Q3 net income falls 23pc; The house that Cartier skill built; Can luxury brands hack their own growth?; Over 40pc of China’s online sales counterfeit, shoddy.
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Responsive design and the future of mobile commerce
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
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