Burberry affirms Instagram’s sway via campaign announcement
British fashion house Burberry further asserted Instagram’s importance for fashion brands by unveiling the faces of its upcoming fall fragrance campaign on the platform.
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L2 ramps up global ambitions following $16.5M investment
L2 Think Tank is accelerating its global expansion with a $16.5 million investment from venture capital firm General Catalyst and the appointment of two media and technology executives, Paul Sagan and Larry Bohn, to its board.
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Fortnum & Mason opens first overseas store in Dubai
British department store Fortnum & Mason is expanding its store locations for the second time in a matter of months.
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Tamara Mellon tightens control of ecommerce with revamped Web site
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
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Documentary delves into Rolls-Royce Goodwood factory
Rolls-Royce Motor Cars is looking to polish its brand image in the public imagination through a documentary conducted by Britain’s Channel 4 that will air March 20.
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Hermès chronocles horology innovation before Baselworld
France’s Hermès is displaying the connection between its leather goods and timepieces through a chronological social video that shows the brand’s early pocket and wristwatches.
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Jimmy Choo shows range of line with Printemps jungle pop-up
Accessories label Jimmy Choo has opened a pop-up shop in French department store Printemps’ Paris flagship to showcase its handbag line.
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Aston Martin packs app with bespoke options
British automaker Aston Martin is showcasing its bespoke capabilities with a new configurator application that lets enthusiasts play with possibilities.
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Fashion brands focus on formal wear in M magazine’s spring edition
Ralph Lauren, Dior and Hugo Boss touted their suit collections in the “Men’s Style” issue of Fairchild Fashion Media’s men’s publication M magazine to represent the shift in menswear styles.
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European stocks, luxury shooting ranges, Miami real estate and luxury auto – News briefs
Today in luxury marketing – European shares pegged back as China, Ukraine concerns mount; Surge in luxury shooting ranges caters to new gun culture; Miami luxury condos revived by buyers with large cash deposits; The luxury cars with the best gas mileage.
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What is Apple’s commerce and payments strategy?
Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.
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