Top 10 luxury retail efforts of H1
In the first half of 2015, retailers embraced technology to ease the purchasing process and elevate the in-store experience for their consumers.
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Bulgari protects consumer data with “wrist-vault” timepiece
Italian jeweler Bulgari is bringing traditional craftsmanship into the digital ecosystem with an intelligent timepiece focused on data security.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Rolls-Royce caters to wealthy travelers with convenient summer location
Rolls-Royce Motor Cars is giving affluent consumers a chance to experience its automobiles and learn more about the brand in a relaxed setting on the coast of Sardinia, Italy, this summer.
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Madison Avenue BID embraces all things British through heritage program
Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.
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Moncler tells heartfelt fairytale for fall advertising campaign
Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.
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Four Seasons appeals to female guests with outdoor fitness activities
Four Seasons Hotels and Resorts is encouraging female consumers to care for their bodies with a new initiative featuring running, stand-up paddle boarding and yoga.
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Mobile programmatic encounters slow adoption, faces several challenges: report
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
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Dolce & Gabbana, Harrods, Hennessy and Lanvin – Live news
Luxury Daily’s live news from July 21 – Dolce & Gabbana explores Portofino via Net-A-Porter capsule; Harrods increases bespoke output with home cinema seating display; Hennessy reworks family crest for limited-edition artist collaboration; Lanvin eyes aspirational consumers through fragrance offer.
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Hermès, bridal couture, Italy and luxury pet terminal – News briefs
Today in luxury marketing – Hermès sales rise 9.7pc in Q2; The making of a couture bride; Get ready: Italy has a “special fashion plan” for the US; World’s first luxury animal terminal under construction at JFK airport.
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Goldfish-sized attention spans: The marketer’s new challenge
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
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