Brands welcome voice-enabled ads for more organic mobile experiences – Mobile Marketer
Brands welcome voice-enabled ads for more organic mobile experiences
Voice-enabled ads are shaping up as an interesting new advertising option on mobile, with promises of helping marketers move beyond the static banner ad to take meaningful advantage of the unique features found on smartphones.
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Kids brands flout mobile privacy months after COPPA update
The Hello Kitty Carnival mobile application and the Marvelkids.com Web site are being called out for not getting parents’ approval before collecting children’s private information, in the first big complaint with the Federal Trade Commission since new privacy protection rules for mobile apps went into effect in July.
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AP Android app streamlines content access via tile-based navigation
The Associated Press recently redesigned and streamlined its Android application, aiming for a consistent experience across its platforms.
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81pc moms use mobile as go-to device: report
Moms are increasingly relying on mobile to manage their schedules, email and social media, according to a new report from BabyCenter.
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Mobile Minutes: VH1, mobile TV, Ubuntu, tablets
Today in mobile marketing – VH1’s winning strategies in mobile and social engagement; Here’s what people are actually watching on their smartphones and tablets, as TV goes mobile; Five reasons why the Ubuntu tablet could shock naysayers in 2014; “My iPad has Netflix, Spotify, Twitter – everything”: why tablets are killing PCs.
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