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Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora – Mobile Marketer

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July 28, 2015

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Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Please click here to read the entire story on Mobile Marketer 

Facebook makes significant strides in improving user satisfaction: report
Facebook had the biggest jump in satisfaction rates among an overall increase for social media sites, creating a halo effect for brands marketing through these channels, according to  a new report released today by the American Customer Satisfaction Index.
Please click here to read the entire story on Mobile Marketer

American Eagle challenges Spotify and Pandora for millennials’ music streaming 
American Eagle Outfitters has brought its store playlists – well known among millennial shoppers – to mobile users’ devices through a recent application update, turning it into a streaming music app to boost engagement.
Please click here to read the entire story on Mobile Marketer

Express unzips new ad for Instagram fans ahead of TV rollout
Express is merging digital and traditional advertising methods by building excitement for a new commercial featuring supermodel Karlie Kloss with a rollout on Instagram 24 hours before it hit televisions nationwide.
Please click here to read the entire story on Mobile Marketer

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