Brands begin to register .luxury domain names
The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
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57pc of affluent consumers look to shop during sales: report
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.
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Prada revives literary competition to further connect to the arts
Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.
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Saks promotes range of footwear with varied Vogue mobile effort
Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
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La Martina heightens pursuit of counterfeits
La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.
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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign
Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.
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Indagare enhances one-off travel via curated editorial content
High-end travel agency Indagare has unveiled a new Web site to better serve its members looking to plan, customize and book trips to worldwide destinations.
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Tesla, Michael Kors, Luxury Society and Monaco – News briefs
Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.
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Mobile display ads: Early data shows that double opt-in does not improve quality
Early data shows that double opt-in has only a modest impact on accidental clicks.
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