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Louis Vuitton is 2014 Luxury Marketer of the Year
French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Top 10 luxury brand digital campaigns of 2014
Luxury brands engulfed digital campaigns into their marketing initiatives this year that led to more interaction between brands and their consumers.
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Luxury brands must understand consumer spending levels
When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon.
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BMW uses YouTube ads to reach video enthusiasts
German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application.
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Pinterest’s Promoted Pins aim high in 2015
Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting.
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Net-A-Porter, Moynat, Tiffany and Trump – Live news
Luxury Daily’s live news from Dec. 30 – Net-A-Porter promotes skiwear with branded lift; Moynat celebrates 165th anniversary with Hong Kong boutique; Tiffany highlights leather goods via Instagram; Trump helps Miami guests work on their golf game.
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YouTube, Qatar, Burberry and China – News briefs
Today in luxury marketing – Luxury brands’ missed opportunity: YouTube; Qatar’s new airport offers luxury hub; Burberry opening store in Miami’s Design District; Foreign automakers taken to task in China over dealers’ bloated inventories.
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Luxury Daily will not publish Thursday, Jan. 1
Luxury Daily will not publish on Thursday, Jan. 1 in observance of New Year’s Day. We will resume publication on Friday, Jan. 2.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Optimizing the mobile app for future mcommerce success
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.
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