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BMW uses iPad app to drive interest among auto enthusiasts – Luxury Daily

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September 21, 2010

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BMW uses iPad app to drive interest among auto enthusiasts
Premium automaker BMW has extended its branded magazine to the iPad platform to engage car buffs in the mobile space.
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Luxury brands must embrace social responsibility or lose business: study
Luxury consumers are concerned with the social responsibility exhibited by high-end brands and will spend their money accordingly, per the World Jewelry Confederation.
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Swarovski supports American Cancer Society via cause marketing
Swarovski Elements auctioned off 22 little black dresses this week for its “22 Ways to Say Black” initiative benefiting the American Cancer Society.
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Gucci links fashion and art with The Recording Academy
Gucci has announced its three year collaboration with The Recording Academy, best known for the Grammy Awards.
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Diane von Furstenberg, MarkMonitor, Coach and Harrison Group – News briefs
Today in luxury marketing – Diane Von Furstenberg’s charitable tote; Criminals lure consumers seeking luxury goods to illegitimate sites.
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