Chanel flaunts timeless relevancy in jacket film
French fashion house Chanel is flaunting the timeless quality of its iconic jacket in a new film that outlines the item’s history from 1954 to present day.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Tod’s pushes capsule collection via first all-digital campaign
Italian leather goods maker Tod’s is introducing its spring/summer 2013 Tod’s No_Code capsule collection through its first all-digital campaign that comes together on a new microsite.
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63pc of affluent consumers want to opt out of online tracking: Luxury Institute
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
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BMW shows off safety-mindedness with family communication app investment
German automaker BMW is showing off its concern for consumers’ safety with its i Ventures investment in family communications mobile application Life360.
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New Italian sparkling wine brands itself as Champagne’s rival
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
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Land Rover, Patek Philippe tap tailored audience of new WSJ. Money glossy
The Wall Street Journal is tailoring its U.S. weekend edition to high-net-worth readers with a new quarterly personal wealth management magazine that contains global coverage.
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Louis Vuitton, Dior, Harrods, Gucci and Audi – News briefs
Today in luxury marketing – Louis Vuitton puts a new spin to luxury travel with Objets Nomades; Harrods partners with Dior on store takeover; Gucci, Lapo Elkann link up for second project; Margin-squeezing discounts catch up with Audi.
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Avoiding lower click-through rates tied to emails viewed on mobile devices
The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.
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