Kenzo crafts time-bending narrative using iPhone
Parisian fashion label Kenzo is sharing homemade cake among the residents of California’s Slab City for its spring/summer 2016 collection film.
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Guerlain creates color cosmetic equivalent of little black dress
French beauty label Guerlain is reinterpreting the personality of its La Petite Robe Noire fragrance collection for a new product category.
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Jaeger-LeCoultre looks to Moscow penthouse to explore innovation
Swiss watchmaker Jaeger-LeCoultre is sharing its spirit of invention with guests booking the penthouse suite at the newly renovated Ararat Park Hyatt Moscow.
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Audi leverages Bowie, Super Bowl to make a connection
German automaker Audi is blasting off to showcase its latest vehicle in style.
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DG Amazing Experiences gives jet owners new tips, brands valuable ad space
A new travel newsletter catering exclusively to jet owners will offer both a new angle on travel writing and present brands with efficient advertising opportunities.
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BMW partners with Moovit to extend mobility platform
German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.
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47pc want real-time promotions – few retailers offer them: report
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
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Zegna, Veuve Clicquot, Saint Laurent and Maserati – Live news
Luxury Daily’s live news from Feb. 3 – Stefano Pilati exits Ermenegildo Zegna; Veuve Clicquot transforms Champagne boxes into customizable valentines; Saint Laurent pays homage to California with musical portraiture; Maserati puts all-wheel drive to the test in Aspen driving experiences.
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Swatch Group, Gucci, Burberry and Russia – News briefs
Today in luxury marketing – Swatch full-year profit misses estimates as sales decline; Gucci to show in Westminster Abbey; A bunch of professional photographers are really annoyed Burberry let Brooklyn Beckham shoot its latest fragrance ads; Russia’s crisis produces a paradox: Surging luxury car sales.
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3 challenges facing mobile programmatic buyers
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
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