Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

BMW gets smart with mobile advertising – Luxury Daily

By
September 1, 2015

BMW 6 Series

BMW 6 Series

Department stores fight to remain relevant with omnichannel efforts: report
As department stores find themselves facing increasing pressure from ecommerce-only players, a seamless omnichannel approach will enable them to remain competitive, according to a new report from L2.
Click here to read the entire article on Luxury Daily

Ferragamo makes romantic connection through watches in social film
Italian fashion label Salvatore Ferragamo is placing its timepieces at the center of the action in a social video.
Click here to read the entire article on Luxury Daily

Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
Click here to read the entire article on Luxury Daily

Demolition of Tokyo’s Hotel Okura to continue despite public outcry
Undeterred by the efforts of Bottega Veneta’s creative director Tomas Maier, the Hotel Okura in Tokyo will not be saved in its present form.
Click here to read the entire article on Luxury Daily

BMW gets smart with mobile advertising
German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.
Click here to read the entire article on Luxury Daily

Neiman Marcus amplifies female perspectives through woman-only magazine
Neiman Marcus is celebrating female talent through the September issue of its magazine The Book, which was developed, photographed and styled completely by women.
Click here to read the entire article on Luxury Daily

Bentley scales Alps for mountain lodge debut
British automaker Bentley Motors is making a foray into the hospitality industry with the opening of its first mountain lodge in Kitzbühel, Austria.
Click here to read the entire article on Luxury Daily

Why 40pc of independent retailers will not provide contactless payment
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.
Click here to read the entire article on Luxury Daily

Timothy Oulton, Tag Heuer, Lanvin and Hermès – Live news
Luxury Daily’s live news from Aug. 31 – Timothy Oulton hosts dinner party revival to explore brand ethos; Tag Heuer illustrates Swiss, Chinese friendship in glacier concert; Lanvin’s Alber Elbaz offers introspective exposure via photography; Hermès strolls through its history, cane in hand.
Click here to read the entire article on Luxury Daily

British luxury, brand temperatures, the Hamptons and China – News briefs
Today in luxury marketing – British luxury industry worth $49.5B in 2013; Taking the brand temperature; The battle for the soul of the Hamptons; Are luxury brands feeling the heat from China?
Click here to read the entire article on Luxury Daily

Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
Click here to read the entire article on Luxury Daily

Marketing to China’s millions: Make social media a priority
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
Click here to read the entire article on Luxury Daily

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply