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BMW Financial Services enables mobile payments with optimized site
German automaker BMW’s Financial Services team will now allow BMW customers to view their accounts, make payments and obtain a quote through any Web-enabled smartphone.
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Chanel ups exclusivity factor with limited-edition No. 5 extension
French fashion house Chanel is enticing online purchasing and emphasizing its exclusivity with a limited-edition Chanel No. 5 bath oil and limited-time free shipping on its Web site.
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Tiffany, Bloomingdale’s tackle New York with outdoor taxi, bus ads
Luxury brands such as Diane von Furstenberg, Bloomingdale’s, Saks Fifth Avenue, Chanel and Tiffany & Co. have been covering New York in outdoor advertisements this season.
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Miu Miu exudes young sophisication in latest collection video, animated Web book
Prada’s sister line Miu Miu released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.
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Lexus rewards loyalists with special-edition, customized models
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
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The Row, retail stocks and luxury jewelers – News briefs
Today in luxury marketing – Mary-Kate, Ashley Olsen fete handbags; Retail stocks, consumer incomes sink; Luxury jewelers battle for Asian market at world’s largest jewelry show.
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