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BMW emphasizes luxury customization with interactive mobile app
German automaker BMW is encouraging consumers to discover the different ways in which they can customize their branded vehicle through its new iPad application.
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Bottega Veneta showcases Fall/Winter collection with video, social e-catalog
Italian fashion house Bottega Veneta created an interactive, video-enabled online catalog to showcase its current Fall/Winter collection and increase the amount of time consumers spend on its branded Web site.
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Jimmy Choo boosts fragrance visibility through Tamara Mellon blog launch
Footwear and handbag brand Jimmy Choo’s creative director and founder Tamara Mellon is drawing attention to the label’s first fragrance through the launch of her new blog, A Day, A Thrill.
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Waldorf Astoria Park City hosts wellness weekend to avoid lull before ski season
In a move to increase traffic before skiing season hits, Hilton Hotel’s Waldorf Astoria Park City is hosting a wellness weekend at the end of October to intrigue affluent guests who are interested in getting fit and living healthy.
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Digital exec to lead newly-created iProspect Luxury
Once the client services manager at Fort Worth-based advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.
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Chanel, Gucci and Yves Saint Laurent – News briefs
Today in luxury marketing – Chanel files Internet trademark lawsuit in Vegas; Gucci goes high-tech; YSL signs Emily Blunt as new face of Opium.
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Significant class actions against premium SMS sweepstakes promotions resolved
The settlements of the class action suits brought against popular television shows such as American Idol and Deal or No Deal further strengthen the requirement to offer equivalent value when charging for an entry to a sweepstakes.
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