Chanel renews brand interest among global, aspirational audience
French fashion house Chanel is renewing interest in its entry-level beauty line by promoting timeless nail polish colors in a video that translates to any language.
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Versace touts watches, philanthropy via student design competition
Italian fashion house Versace is touting the design process behind its watches by hosting a student competition called Versace Watch Talent.
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Audi taps veterans’ skills to reach US sales goals
Audi of America is helping those who served in the United States military by launching a new program for skilled technicians to work in its dealerships.
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Zegna eyes art-savvy consumers with Tumblr project
Italian menswear label Ermenegildo Zegna is looking to attract savvy consumers with its first Tumblr channel that showcases words of meaning to brand designer Stefano Pilati.
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Four Seasons Toronto targets LGBT guests via Pride 2013 offers
Four Seasons Hotel Toronto is targeting the lesbian, gay, bisexual and transgender community as the official hotel sponsor of Toronto Pride 2013.
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BMW aims for younger consumers via Spotify placement
BMW of North America is aiming for a younger demographic through a pop-up advertisement on Internet music provider Spotify’s mobile application.
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Michael Kors, Dolce and Gabbana, Jimmy Choo and Buccellati – News briefs
Today in luxury marketing – Michael Kors strikes an uneasy pose on growth; Dolce and Gabbana could face more than two years in prison for tax evasion; Jimmy Choo makeover continues; Buccellati Group to open in Chicago.
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Adapting to consumers’ multiscreen behavior
In the 2010s, when industry after industry is being rudely disrupted, we may need to be more unreasonable about our search for solutions and our adaptation to the new status quo.
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