Zegna weaves bespoke service into multicultural film series
Italian fashion label Ermenegildo Zegna is inviting fans to tune in to multiple episodes of a film series that showcases the exciting lifestyle of its target consumer.
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Bottega Veneta aims for timelessness via brand codes in Knot effort
Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.
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Neiman Marcus acquires Mytheresa.com to expand global reach
Neiman Marcus Group will acquire global online luxury business Mytheresa.com as well as the flagship store in Munich later this year.
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Four Seasons expands food truck concept along East Coast
Four Seasons Hotels and Resorts is driving down the East Coast through Nov. 11 to treat consumers to food from its top chefs.
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Burgess Yachts to showcase $1B in yachts at boat shows
Super yacht brokerage Burgess Yachts will be featuring a combined billion-dollar inventory of yachts at the Monaco Yacht Show, Cannes Yachting Festival and Fort Lauderdale International Boat Show.
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By Atelier offers complimentary concierge service to spur iPhone 6 case sales
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.
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Aston Martin reenacts video game scenarios to boost fan engagement
British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.
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WSJ. magazine’s menswear confidence yields 30pc paging increase for September edition
Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.
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Bloomingdale’s reaches multitude of consumers through repeated mobile ads
Department store chain Bloomingdale’s is enhancing its “100 percent Bloomingdale’s” campaign with an array of mobile advertisements across several digital publications.
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