Bloomingdale’s smooths out mobile shopping experience for holiday rush
Department store chain Bloomingdale’s has launched a new, easy-to-shop mobile site just in time for the holiday season rush.
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Burberry bespoke trench coats show major shift in brand strategy
British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.
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Oscar de la Renta uses Facebook commerce for monthly exclusives
Apparel designer Oscar de la Renta is using Facebook to sell exclusive products available only to fans of the brand on the social network site.
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Holiday travel up 6pc year over year: American Express Publishing
Incentive to visit friends and families is the main motivation that boosted holiday travel 6 percent this year, according to findings from a study by American Express Publishing’s Travel + Leisure magazine.
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New bill looks to save U.S. Postal Service from going broke
Seeking to avoid postal Armageddon, a new Congressional bill has been conceived to help marketers to stay on schedule with their direct mail efforts. However, should this or a similar bill not get passed, the ramifications could be dire for luxury marketers that depend on mail and catalogs.
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Karl Lagerfeld, Fendi, Roberto Cavalli and China – News briefs
Today in luxury marketing – Karl Lagerfeld is designing a snow globe, make-up; Fendi invents four fashion ice cream flavors; Roberto Cavalli wants Asian consumers to come find him.
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Beyond influence: Why every fan matters
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.
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