Bloomingdale’s celebrates Chinese New Year to show dedication to cultural diversity
Department store chain Bloomingdale’s will ring in the Chinese New Year with a month-long series of events in select stores inspired by Chinese culture.
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Mulberry highlights craftsmanship and heritage with video
British apparel and accessories brand Mulberry teamed up with British raincoat company Mackintosh on a line of exclusive coats.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Mercedes-Benz continues mission to teach responsible driving
Mercedes-Benz is bringing its Teen Driving Academy to San Diego to offer driver education and training through its Department of Motor Vehicle-certified Mercedes-Benz Driving Academy beginning in mid-2014.
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Hennessy broadens lifestyle appeal with Vanity Fair mobile ad
LVMH-owned Hennessy is expanding the reach of its Wild Rabbit campaign through mobile advertisements with different landing pages on Condé Nast-owned Vanity Fair’s mobile Web site that further personifies the brand’s lifestyle mantra.
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Trump Las Vegas spurs fitness goals via wellness extension
Trump International Las Vegas is augmenting its Trump Wellness program with a new year-inspired one-day boot camp through February.
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Jaeger-LeCoultre attracts traveling businessmen with $43K watch
Swiss watchmaker Jaeger-LeCoultre is targeting affluent businessmen who often travel abroad with a social video that displays functionality and fine craftsmanship.
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African luxury, China, smart watches and Manhattan real estate – News briefs
Today in luxury marketing – The queen of African luxury: Swaady Martin-Leke, founder of YSWARA; China to carry out spot checks on officials’ asset declarations; Are watches smart enough yet?; Manhattan real estate market surging at year’s end.
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Top 10 mobile trends for brands in 2014
It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.
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