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Mobile social makes hefty leap forward to strengthen real-time marketing – Mobile Marketer

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Staff reports

Mobile social makes hefty leap forward to strengthen real-time marketing
Mobile’s role in social media blew past brands relying on the medium to simply build their Facebook and Twitter presences in the first half of this year, with forward-thinking initiatives from Coca-Cola, Victoria’s Secret and Dunkin’ Donuts.
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BlackBerry alternatives could include exiting the smartphone market
With BlackBerry’s fortunes continuing to erode, the company is exploring a possible sale or strategic partnership. One possible alternative is an exit from the smartphone market, so it can rebuild around BlackBerry Messenger.
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NBC News throws weight behind mobile, user-generated video
NBC News has acquired user-generated live video streaming service Stringwire in a move to bring in more mobile content for the news organization across multiple mediums.
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White Castle relies on mobile with information-heavy Pandora ads
White Castle is loading a number of different features into a Pandora mobile ad to publicize its new grilled chicken sliders.
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