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Mulberry holiday campaign boasts competitive edge in gift giving
British leather goods maker Mulberry is inspiring competitive gifting with its holiday campaign, #winChristmas.
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Better retail experiences depend on technology integration: report
Consumers are extremely connected through many different digital touchpoints and it is up to retailers to use these opportunities to connect with their clients, according to a new report from IDC.
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Storytelling success requires the right partners
NEW YORK – With the proliferation of digital video, and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York.
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Brands look to Q4 for revenue uptick: Wealth-X
Data collected from consumers is essential for engaging and maintaining relationships with ultra-high-net-worth clients, according to a new study by Wealth-X.
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Bentley continues to build anticipation for SUV with teasers
British automaker Bentley Motors is keeping its consumers intrigued with another teaser for its new SUV.
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Matouk spurs customer creativity with bed linen visualizer
U.S. linen maker Matouk is helping consumers visualize their “perfect bed” with its first online configurator.
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