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Better clienteling will help retailers improve sales, service: report – Luxury Daily

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September 23, 2015

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Value Retail promotional image

Condé Nast tight-lipped on September Vogue’s ad page stats
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
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Better clienteling will help retailers improve sales, service: report
According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.
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Belstaff weaves surreal tale of lone drifter in cinematic feature
British apparel and accessories label Belstaff is taking consumers to Mexico with the release of its short Western film “Outlaws,” starring footballer David Beckham.
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Volkswagen recall expands, puts CEO on the hot seat
German automotive group Volkswagen is coming under fire for an emissions scandal that will impact millions of consumers worldwide.
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Lagos encourages personalization with debut of Black Caviar
U.S. jeweler Lagos is redefining its signature Caviar motif through the use of ceramic beading to spotlight its innovations.
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Smythson touts values, quality via ambassadors’ creative processes
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
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Wheels Up goes, stays pink for breast cancer awareness
Private aviation brand Wheels Up has plans to unveil its 45th aircraft, a pink Beechcraft King Air 350i, to raise awareness for breast cancer.
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Wearables will gain steam ahead of holiday season, digital execs say
NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.
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J. Mendel, Lancôme, Rolls-Royce and Moncler – Live news
Luxury Daily’s live news updates from Sept. 22 – J. Mendel sells majority stake to Stallion; Lancôme unites social network for a cause in St. Jude fundraiser; Rolls-Royce draws parallels to rugby history with bespoke Wraith; Moncler eyes entry-level consumers with Marcolin license.
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De Beers, Versace, China and Sloane Street – News briefs
Today in luxury marketing – De Beers pushes gift-giving to halt China’s diamond slowdown; Italy’s Versace may pick US or Asia for listing: CEO; Luxury fashion puts on a brave face about China; Sloane Street steps up regeneration plans with new development.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EST.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Mobile experience is key as messaging apps evolve into mini-platforms
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
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