Gucci brings museum experience to global audience with new Web site
Italian fashion label Gucci has created a digital hub for its bricks-and-mortar museum to expand the audience of its art and fashion displays.
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Nordstrom partners with clothing donation service to incentivize giving
Department store chain Nordstrom has partnered with clothing donation Web site Fashion Project that resells high-end clothing for charity.
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American Express Publishing Luxury Summit to focus on evolving needs of affluent consumers
American Express Publishing’s Luxury Summit 2014 “Luxury without Borders” will take place April 6-8 at The Ritz-Carlton, Naples, FL, and will focus on the changing world of luxury and its effect on wealthy individuals.
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Harper’s Bazaar taps Emilio Pucci for limited-edition cover art for April issue
Italian apparel label Emilio Pucci is building momentum for “The Glamour of Italian Fashion” exhibit at London’s Victoria & Albert Museum by working with Hearst-owned Harper’s Bazaar’s United Kingdom imprint to release four limited-edition covers.
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Audi of America aligns with triumphant underdogs in latest A3 campaign
Audi of America is unleashing the next wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hits the United States April 3.
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St. Regis sheds light on contemporary art via curated tours
St. Regis Hotels and Resorts is inviting art enthusiasts to engage the burgeoning contemporary art scene in Italy with its new “Art Unveiled” program.
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Berluti maximizes product exposure with Vanity Fair mobile ad
French footwear label Berluti is illuminated its lifestyle focus with a two-part advertisement effort on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
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Trump SoHo taps neighborhood retailers for shopping card
Trump SoHo is catering to its guests’ propensity to shop with a shopping card that combines exclusive retail and events.
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L’Wren Scott, Valentino, Jimmy Choo and Tesla – News briefs
Today in luxury marketing – L’Wren Scott found dead in Manhattan apartment; Stefano Sassi eyes sustained growth for Valentino; Jimmy Choo owner Labelux said to hold early talks for unit’s IPO; Tesla: New Jersey can’t pull plug on us.
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Why managing an app should be as easy as a Web site
Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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