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Bergdorf Goodman uses location-based game app to drive foot traffic – Luxury Daily

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April 13, 2011

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New federal privacy bill poses challenges to marketers: DMA
Senators John McCain (R-AZ) and John Kerry (D-MA) introduced the Commercial Privacy bill of Rights of 2011 on April 12, imposing stiff regulations on behavioral targeting and collection of consumer data online, which could dramatically undercut the way that luxury brands market themselves in every channel.
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ToryBurch.com redesign, mobile site enhances shopping experience
American apparel and accessories retailer Tory Burch has debuted its mobile site and its Web site has undergone a redesign that gives consumers the ability to easily search and shop for products, while integrating social media and editorial content.
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Bergdorf Goodman uses location-based game app to drive foot traffic
New York-based department store Bergdorf Goodman is using the Words With Friends mobile application game to drive foot traffic to its store with a location-based banner ad promoting an in-house event.
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Four Seasons targets Earth Day offers to greens
With Earth Day quickly approaching on April 22, The Four Seasons is celebrating the holiday and targeting eco-friendly travelers with extra incentives to drive bookings.
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Lexus promotes vehicles, chauffeurs travelers via hotel partnership
Japanese automaker Lexus is promoting its new vehicles throughout the streets of Chicago by providing a fleet of vehicles exclusively for guests at the Elysian Hotel.
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Ralph Lauren, Christian Louboutin, Mulberry and Nordstrom – News briefs
Today in luxury marketing – Ralph Lauren solar backpack gets a luxury price; Christian Louboutin strikes again; Mulberry moves to a new London headquarters; Norstrom makes Delaward debut.
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Legal and regulatory risks associated with the growth of mobile marketing
Given the current legal and regulatory landscape, companies using mobile must proceed with caution to side-step potential state and federal landmines, including class action litigation.
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