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Bergdorf cooks up recipe book awareness with Instagram tie-in – Luxury Daily

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March 26, 2015

Bergdorf Goodman Cookbook

Bergdorf Goodman Cookbook

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Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X
The United States’ population of ultra-high-net-worth individuals grew by 6 percent overall last year, and no states saw a decrease in this demographic, according to findings by Wealth-X.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Brookfield Place brings luxury shopping experience to downtown New York
Part of the burgeoning luxury retail development in downtown Manhattan, Brookfield Place officially opens to the public March 26.
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Retailers can no longer afford to operate within channel silos: report
Over the next three years, 250 percent more retailers will transition to a single order management solution to support unified commerce across all channels, according to a new report by Boston Retail Partners.
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Audi raises awareness for emission-free vehicle through dissipating billboard
German automaker Audi is showing off its new A7 Sportback h-tron quattro, which emits only water vapor, with a conceptual billboard made of the same gaseous material.
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Prada builds awareness for sailing team with permanent museum display
Italian fashion house Prada is gaining visibility for its sponsored Luna Rossa Challenge sailing team through an exhibit at the National Museum of Science and Technology “Leonardo da Vinci” in Milan.
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Bergdorf cooks up recipe book awareness with Instagram tie-in
New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.
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Fendi, Feadship, Chloé and Diane von Furstenberg – Live news
Luxury Daily’s live news from Mar. 25 – Fendi models enter digital game in social video; Feadship creates Instagram page to share nautical photos; Chloé builds anticipation through teasers; Diane von Furstenberg pairs Brown Show Company with resort collection.
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Hermès, CFDA, China and Mercedes – News briefs
Today in luxury marketing – Hermès shares look too glossy; CFDA details NY men’s week plans; Don’t worry, Prada and Tiffany: China will be luxury’s comeback kid; Riding in Mercedes’ luxurious, self-driving car of the future.
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The new HQ for innovation labs? Your retail store
If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
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