Versace aims for younger, digital-savvy consumers with Versus rebrand
Italian fashion house Versace is aiming at urban, digitally-savvy consumers with the relaunch campaign for its Versus line.
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Gucci shows digital dominance in Japan: L2 Think Tank
Gucci, Tiffany & Co., Audi, Estée Lauder, Louis Vuitton and Burberry are among the top 10 brands that are showing digital dominance in Japan, according to a new report from L2 Think Tank.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Boucheron showcases 26 Place Vendôme via digital experience
French jeweler Boucheron is immersing consumers in the 120-year history of its headquarters at 26 Place Vendôme through an interactive digital experience.
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Audi pushes Iron Man 3 placement through consumer-influenced comic book
Audi of America is raising awareness for its product placement in the “Iron Man 3” feature film by creating an engaging digital comic book in collaboration with Walt Disney Co.’s Marvel.
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Belstaff touts adventurous side in Instagram campaign
British fashion house Belstaff is pushing the brand’s adventurous side in a week-long Instagram campaign that prompts brand engagement on the mobile-social channel.
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Chanel, Ralph Lauren kick-off revamped Bloomberg Pursuits spring issue
Advertisers such as Chanel, Ralph Lauren, Porsche, Cartier and Hermès are tapping the lifestyle setting in the spring 2013 issue of Bloomberg Pursuits under new editor Ted Moncreiff.
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Louis Vuitton, Mercedes, Audi and Boston – News briefs
Today in luxury marketing – LVMH hit by weak Asia demand; Daimler sets EADS exit timing with 61.1M-share sale; Audi design getting big overhaul?; Retailers on edge in wake of attack in Boston.
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5 factors to consider before entering mobile commerce
Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.
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Chanel vs. Bergdorf Goodman: Twitter personas and the perception of luxury
Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.
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