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Behr paints bold mobile palette pairing nostalgia and personalization
Paint brand Behr is pairing two popular mobile-driven activations – uploading nostalgic photos and personalizing content – in a new promotion designed to help do-it-yourselfers reconnect with colors from their favorite memories.
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Dewar’s matures mobile strategy with virtual reality tour
Bacardi Limited’s Dewar’s Scotch brand is bolstering its mobile marketing efforts by introducing a 360-degree virtual reality experience on a mobile-optimized microsite, enabling fans to take a guided tour through the Scottish highlands and immersing them in how the whiskey is made.
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BET, Aflac hit right mix of mobile tactic and emotion for Breast Cancer Awareness Month
While numerous brands are tapping mobile during October to raise funds and awareness for breast cancer, efforts from BET Networks, A.C. Moore, Aflac, BJ’s Wholesale and Edible Arrangements stand out with the right mix of tactic and emotion.
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Vicks’ smart thermometer helps busy moms keep kids healthy
Procter & Gamble licensee Kaz USA is making its first foray into mobile with a new wireless smartphone thermometer and companion application to help moms track the health of their families.
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