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5 mobile developments that mattered in 2014 – Mobile Marketer

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January 2, 2015

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5 mobile developments that mattered in 2014
Beacons’ emergence as a powerful engagement tool topped the list of most important mobile marketing developments in 2014, a year marked by more consumers than ever embracing smartphones and tablets for everyday activities.
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Airbnb leverages social media challenge for global community
Airbnb, a rental accommodations Web site and mobile application, is leveraging a social media challenge to encourage members of the global community to partake in creative acts of hospitality in the hopes of augmenting brand awareness and enticing new customers.
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Capital One showcases Apple Pay’s ease in new TV commercial
Capital One debuted a new television commercial on New Year’s Eve, highlighting how easy it is to make a purchase using Apple Pay and the Capital One credit card.
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46pc of those on gov’t assistance prefer mobile: survey
Nearly half the recipients of assistance from United States human services agencies would likely download and use a mobile application for obtaining services, reflecting mobile’s perceived edge in convenience over traditional human services mechanisms, according to an Accenture survey.
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