Young affluents provide the best growth potential: study
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
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Ferrari broadens lifestyle pursuits with Spain theme park, first hotel
Italian automaker Ferrari announced plans for a Ferrari Land theme park to be built in conjunction with PortAventure Entertainment, Barcelona, along with the brand’s first hotel.
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Karl Lagerfeld expands into fragrance realm with multichannel strategy
Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
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Neiman Marcus hosts preorder event to reward loyalists
Department store chain Neiman Marcus is offering consumers the ability to preorder looks hot off the fall runway shows exclusively on its ecommerce site.
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Audi, MIT track taxis to optimize urban ride-sharing
Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.
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Baselworld 2014 mobile app encourages social sharing
The annual Baselworld watch and jewelry show held in Basel, Switzerland, March 27 through April 3 has developed a mobile application to help attendees keep track of what they have seen as they traverse the many booths set up by the world’s leading watchmakers and jewelers.
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Kurt Geiger educates on heritage and craftsmanship in social video
British shoemaker Kurt Geiger is taking consumers on the production journey of its Britton pump to highlight the craftsmanship that goes into one shoe.
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Four Seasons Lanai extends vacation time via airport lounge
Four Seasons Resorts Lanai, HI, is collapsing the time guests have to wait to truly begin their vacation by creating a full-service airport lounge at Honolulu International Airport.
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La Mer attracts spa lovers to Park Hyatt Paris-Vendôme’s Le Spa
Estée Lauder Cos.’ Crème de la Mer has partnered with Le Spa at the Park Hyatt Paris-Vendôme to show off its expertise in skin and beauty care to the hotel’s affluent guests.
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LVMH, Bottega Veneta, Hugo Boss and BMW – News briefs
Today in luxury marketing – Hood by Air, Suno are LVMH prize finalists; Bottega Veneta receives green certification for eco-friendly HQ; Hugo Boss sees pick up in sales and profit growth; BMW posts surprise fourth-quarter profit gain on 3-Series.
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Nin hoa Sergei! Ciao Rumi! How was Aspen – bien?
Those with money to burn in North America, India and Brazil are more focused on experiences, while the Asian rich are still hell-bent on acquiring as many luxury goods as they can.
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