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Barneys personalizes experience via iBeacon placement – Luxury Daily

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February 17, 2016

Barneys’ central staircase, photo by Scott Frances

Barneys’ central staircase, photo by Scott Frances

Ferragamo takes the stage to spotlight Signorina’s distinct personalities
Italian fashion label Ferragamo is portraying the many roles a Signorina woman plays in her life through a dramatic campaign.
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Barneys personalizes experience via iBeacon placement
Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.
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Chloé places consumer at center of Love Story with couples’ excursions
French house Chloé is helping consumers around the world create their own love story through a series of romantic itineraries.
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Lexus boosts fashion week profile among Harper’s Bazaar readership
Toyota Corp.’s Lexus is building awareness for its sponsorship role at New York Fashion Week through a mobile advertisement on Harper’s Bazaar.
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Mandarin Oriental partners with designers for exclusive fashion goods
Mandarin Oriental hotel properties are offering travelers a fashionable and exclusive escape with the brand’s Style My Suite package.
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Sentient Jet hones in on concentrated wealth with Churchill Downs partnership
Private aviation company Sentient Jet is hoping to impress luxurians through a partnership with the Kentucky Derby.
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Aston Martin Vulcan promises exclusivity with high price and low count
British automaker Aston Martin is cementing its exclusivity and service credentials with a limited-run vehicle and accompanying experience.
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Rue La La continues mobile sales upswing with Apple Pay
Flash sales retailer Rue La La is attempting to capitalize on its 60 percent of traffic stemming from mobile devices by integrating Apple Pay into its application, offering time-strapped consumers additional payment options.
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Moët & Chandon, Gucci, Mulberry and Tesla – Live news
Luxury Daily’s live news from Feb. 16 – Moët & Chandon pop-up looks to educate on Champagne savoir faire; Gucci uses Grammys as platform for ambassador announcement; Johnny Coca instills trust in Mulberry fans via introductory film; Tesla redefines entry level with children’s Model S ride-on toy.
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Stella McCartney, Martin Margiela, Furla and Russia – News briefs
Today in luxury marketing – Stella for him: McCartney plots menswear move; Remembered: The game-changing Martin Margiela show of 1989; Furla confirms the rise and rise of accessible luxury; What crisis? Luxury car sales boom in Russia.
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How to build an effective SMS program
Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.
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