Ferragamo reflects on silver screen legacy with flagship reopening
Italian apparel and accessories label Salvatore Ferragamo is reestablishing its ties to Hollywood with a flagship reopening and its “100 Years, 100 Days” campaign.
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Quality content matters, but advertising maximizes viewers: L2
Quality content remains an essential factor for videos to garner attention, but advertising is key in maximizing reach and scale, according to a new report from L2.
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Barneys to keynote Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Ritz-Carlton revamps and rebrands to prepare for future
The Ritz-Carlton Hotel Company is rebranding itself with a newly designed logo and voice to be implemented across all its properties within a year.
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Barneys melds content with commerce for The Window app
Department store chain Barneys New York has created a standalone mobile application for the content published to its branded magazine, The Window.
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Miu Miu makes fragrance debut with playful retro campaign
Prada-owned Miu Miu is communicating its brand image through scent with the debut of its first fragrance.
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Krug Champagne explores jazz in latest sensory tasting experience
LVMH-owned Champagne house Krug is taking consumers on a journey of taste and sound for its latest pairing event series.
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Tatler extends Schools Guide authority with live lectures, advice
Condé Nast Tatler is bringing one of its signature editorial features to life with the launch of Tatler Schools Live.
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Why media brands are flocking to Instagram’s expanded ad platform
A slew of media brands are taking advantage of Instagram’s updated advertisement capabilities, which include 30-second videos, to offer users buy-now movie ticket options and showcase commercial-like units to promote new television programs.
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Lalique, Saks, Chaumet and Jaguar Land Rover – Live news
Luxury Daily’s live news from Sept. 10 – Lalique combats AIDS epidemic with Sir Elton John through charity auction; Saks continues leadership transition with new fashion director; Chaumet heralds Parisian ties through pop-up museum; Jaguar Land Rover offsets carbon footprint with energy efficient research.
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Valentino, Style.com, Audi and Dubai – News briefs
Today in luxury marketing – Valentino aims for the $1B-plus sales mark; Style.com adds Anna Wintour, former Apple exec to its board; Audi outsold by BMW, Mercedes in August amid China woes; Dubai’s luxury-property woes spark drive for cheaper rentals.
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Calling for nominations: Luxury Women to Watch 2016
If you know a smart woman in luxury advertising, marketing, media, retail or digital who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2016. Nominations accepted through Sept. 23.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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